Why Stars Don't Matter- And Never Have

Gavin Polone talks about the most frustrating part of producing and makes a case for why casting a movie star doesn't matter and never has. He examines why studios continue to chase so-called “movie stars” for their films as opposed to just casting whoever would make the best movie.


http://www.vulture.com/2012/07/why-stars-dont-matter-gavin-polone.html